How to Optimize Your E-Commerce Website at Every Customer Touch Point

Event Details

Date: Thursday, August 15th @ 2pm ET

How do you build an e-commerce experimentation program that results in a REAL sales lift?

In this session, WiderFunnel Senior Experimentation Strategist James Flory will share the frameworks and success factors that fuel leading e-commerce experimentation programs.

You’ll learn:
  • How to avoid common optimization mistakes and deliver a successful program that is underpinned by validation and framework thinking.
  • How leading e-commerce companies are using advanced experimentation to drive a REAL conversion rate lift, revenue lift, an increase in site traffic and an increase in ad impressions.
  • How to use losing experiments to gain valuable insights and further drive growth.


James Flory

James Flory

Senior Experimentation Strategist, WiderFunnel