E-Book

Creating Delight: How To Optimize Your E-commerce

Experience At Every Customer Touch Point



What Influences Your Shopper's Decision to Buy?


In today’s crowded online marketplace, optimizing your customer experience is essential to building the on-going brand loyalty that drives success. Sounds easy but where do you start?

In our newest eBook we’ve partnered with leading CRO agency WiderFunnel to bring you their time-tested best practices for each stage of the e-commerce customer journey.

In this eBook we cover:

  • How the Fogg Behavioral Model helps explain when and why customers convert.
  • The five main touch points in any e-commerce customer journey and what shoppers expect at each stage.
  • Six real life experiments from online brands that improved customer experience and increased conversion.

Download the free PDF