What Influences Your Shopper's Decision to Buy?
In today’s crowded online marketplace, optimizing your customer experience is essential to building the on-going brand loyalty that drives success. Sounds easy but where do you start?
In our newest eBook we’ve partnered with leading CRO agency WiderFunnel to bring you their time-tested best practices for each stage of the e-commerce customer journey.
In this eBook we cover:
- How the Fogg Behavioral Model helps explain when and why customers convert.
- The five main touch points in any e-commerce customer journey and what shoppers expect at each stage.
- Six real life experiments from online brands that improved customer experience and increased conversion.