Case Study

How TrueCar’s Product Team Uses FullStory for Quantitative and Qualitative Answers



Discover How TrueCar Uses FullStory to Operationalize Digital Experience Improvements—And How You Can Too


Experience is the new battleground for digital commerce companies. Over price and positioning, an ideal customer experience is what separates leading brands from the ones that are rapidly falling behind.

Delivering perfect customer experience requires a deep understanding of your customers and the ability to measure and manage experiences across your entire customer base. But few teams have the skills, tools, and infrastructure needed to generate the big picture without losing sight of the customer at the center of it all.

Get this case study to discover how TrueCar leverages FullStory to address this challenge and power their digital experience improvements.


In a new case study, we explore:

  • What you don’t know about how users are interacting with your digital experience—and why it’s critical that you do
  • How TrueCar extracts qualitative and quantitative insights from FullStory to drive digital experience improvements
  • Specific examples that illustrate how the TrueCar product team uses FullStory to boost critical KPIs like conversion and engagement

Download the case study